The Trek bicycle corporation is as well known for its advocacy work as it is for the quality Trek mountain bikes and road bikes that it produces. Now, this month it is supporting some of the biggest cycling advocacy groups in the UK by lending its support to Go by Bike month for the second year running. Participating dealers of Trek mountain bikes and road bikes will be taking part in Go by Bike month, so if you were thinking of buying a Trek mountain bike or road bike, this is the month to do it! When purchasing Trek mountain bikes or road bikes from participating dealers, cyclists will be offered free membership for twelve months in one of Trek’s partner advocacy organisations: the LCC or the CTC. Sustainable transport group Sustrans will also be sending a free information pack to buyers. Not only this but dealers will be giving away free helmets with the purchase of Trek mountain bikes or road bikes during the month long campaign.

Trek launched the campaign for the first time last June. Its aim was to encourage people to take up cycling for commuting and leisure purposes. This year the campaign aims to do the same whilst offering more support to those who already cycle. This is why there is also advocacy group membership on offer this year rather than just special offers on Trek mountain bikes and road bikes. Trek believes that giving free membership to either the LCC or the CTC will give existing cyclists the support they need as well as giving new cyclists confidence. Boosting the numbers of people regularly using bikes to get around has many benefits to health, finance and the environment and increased support for cyclists is always welcome. So if you were thinking about buying one of the great Trek mountain bikes or road bikes, now’s the time.